Rosé wine sales continue to rise

According to market analysts Nielsen, rosé wine now accounts for a record one in eight bottles of wine bought in supermarkets and off-licences in Britain, which is considerably higher than the one in 40 recorded in 2000.

Such is the increase in popularity of a wine previously deemed as a convenient thirst quencher, sales of rosé in Britain is now worth an estimated £1.8 million a day or £646 million a year.

Although poor weather and a particularly dire summer in 2012 saw rosé wine buying marginally decline, industry experts believe the shift towards the increased production of stellar rosés has enabled it to emerge as a wine that can be enjoyed all year round.

Nielsen claims that 12% of all wine bought outside of pubs is now rosé compared to a paltry 2.7% in 2000, while the report also indicates New World styles, particularly those from California, are amongst the most popular. Rose wines from Provence in the south of France are also emerging as an increasingly sought after sector for UK wine buyers.

Speaking to the Daily Telegraph, Julian Dyer, general manager of wine distributors Australian Vintage UK, said: "Rose will always have a stronger performance with hot sunny weather, but as it has grown as a category, there are now rose drinkers who are loyal to it all-year round.

"While the wider picture shows we are all still seeing the effects of the recession, there are success stories, such as rose.

"As a category, rose came to the party late so there has always been a precedent for stepping away from the norm and being a bit more forward thinking. Winemakers have been successful by listening to consumers who are seeking refreshing wines in lighter and more off-dry styles.

Mr Dyer added: "The rose category is a good example of a wider trend of consumers choosing their wine by style as opposed to country or region of origin.”

The figures published today in the WSTA's Quarterly Market Report, show rosé sales from shops grew by 9.2% in value (7.6% in volume) in the year to May while the value of rosé sales in the on-trade is up by 21.4% (18.4% in volume).

Commenting on the figures WSTA Chief Executive Jeremy Beadles said: "Given the fact that sales of other wines in bars, clubs and restaurants are down over the course of the past year the big rise in rosé is all the more striking. No doubt the recent good weather will have continued to boost its popularity.

"The growth in the £6 to £7 and £9 to £10 price ranges does suggest that while consumers may be cutting back on spending elsewhere the attraction of a better bottle of wine at home is tempting wine drinkers to spend a little more."

So despite the rain currently lashing against your window, the message is loud and clear; rosé wine is on the up.
[Main image by Jlhopgood

Written by: Ben Moss

Ben Moss 


BBQ Spatchcock Piri-Piri Chicken

Summer has come to a close and autumn is well and truly on its way. Blustering winds, cooler temperatures and swiftly shortening days mean it will soon be time to wrap up warm and to make the most of the wonderful autumn produce on offer. Time to say goodbye to those fresh, summer whites and replace them with the warmer, more robust reds frequently associated with colder temperatures.

What to drink with Fish Pie?

Fish Pie is a quintessentially British recipe. Easy to make and absolutely delicious, it is also a great dinner party dish - with a limited amount of last minute preparations needed it’s a winner in my book! However, where do you start when matching a fish pie with wine?

Five Ways to Open a Bottle of Wine Without a Corkscrew

For that moment when you find yourself without a corkscrew and unable to open that bottle of wine; here are five ways to open a bottle of wine without a corkscrew. Obviously, if you do have a corkscrew to hand, it is a lot easier to go down the more traditional route…


Debunking myths about Rosé with Mirabeau’s Stephen Cronk…

Provence is more than just a beautifully iconic region of meandering vineyards, sun-kissed medieval towns and the birth place of the Post-Impressionist painter Paul Cézanne. Its also the spiritual epicentre of French rosé and a stunning ... read more


The scratch and sniff wine book by Richard Betts

Master sommelier Richard Betts has released a “scratch and sniff” educational wine book that endeavours to make wine and its plethora of varied aromas easier to understand for novices. read more


Corked wine suppresses the nose's ability to smell

The findings of a new scientific study suggest corked wine is caused by a chemical compound called TCA, which ruins the sense of smell. Although it has long been associated with damaging a wine’s aroma, the results are the first to ... read more


Dom Pérignon unveil 2003 vintage rosé in collaboration with artist Jeff Koons

Dom Pérignon have launched a limited edition gift box for their 2003 vintage rosé in collaboration with iconic American contemporary artist Jeff Koons. read more


China agrees to discussions over EU wine dispute

China has taken a step back from imposing punitive tariffs on European wine producers after Beijing and Brussels agreed to end their trade dispute over levies on solar panels from China. read more


Barden's Bites: Petits Farcis de Provence

Bruno Loubet is a Michelin starred chef, hailing from Bordeaux, who has headed up kitchens for culinary luminaries such as Raymond Blanc and Pierre Koffmann. Having first rocked up in the UK in 1982, we lost him to Australia for eight ... read more


Burgundy’s vineyards ravaged by storms

Hailstorms in the prestigious wine growing region of Burgundy have caused “catastrophic” damage to this year’s crop, according to local winemakers. read more


Central London to welcome its first ever winery

Londoners will soon have the chance to make their own wine using premium French grapes without leaving Zone 1, thanks to the launch of central London’s first ever winery in November. read more


Shiraz dethroned as Halliday lauds Pinot Noir as Australia’s best wine

The 2010 Bass Phillip Reserve Pinot Noir has been awarded wine of the year at the inaugural James Halliday Wine Companion Awards in Melbourne. read more


CellarVie Wines meets… Quo Vadis’ Jeremy Lee

In the first of a new series on CellarVie Wines our roving ambassador, Nigel Barden, interviews notable individuals from the world of food and drink. This week the BBC Radio 2 presenter caught up with the head chef at Quo Vadis, Jeremy ... read more


The perfect wines for barbeque season

Nothing is as emblematic of summer as the Great British barbeque and although the merest suggestion of dog days inevitably results in a biblical wave of hostile weather, when the sun finally shows her beautiful big face ensure you are ... read more


New interactive eBook takes wine lovers into the heart of Burgundy

The second in a series of interactive eBooks takes wine lovers to the heart of Burgundy with the launch of Jasper Morris MW’s ‘Inside Burgundy: Côte de Nuits’. read more


Reusable wine cork reopens closure debate

The Helix wine cork is endeavouring to finally end the lengthy debate over the merits of cork or screw-top wine by combining the two. read more


First AOC wine in a can released in France

They are famously averse to bottling wines with screw caps or rubber corks yet one winemaker in the Languedoc-Roussillon has broken one of France’s great winemaking taboos by releasing his latest vintage in cans. read more


Archaeological study unearths evidence of 2,500-year-old vintage

A chemical analysis of archaeological remains in the south of France has unearthed evidence that suggests wine was being produced there as early as the fifth century BC.  read more


Communion Wine crisis hits Catholic Church in Venezuela

The Catholic Church in Venezuela is running out of wine to celebrate Communion because of the nationwide shortages of basic supplies, according to the BBC.  read more


UK consumers seek better quality as sales of wine over £7 increase

According to the latest figures from market analysts Nielsen, the average price of a 75cl bottle of wine has increased to £5.11 on the back of escalating taxation, but UK consumers are increasingly opting to spend more on better quality ... read more


What’s Hot in the World of Wine: Dessert wine, Languedoc-Roussillon & Spring delights

In this week’s What’s hot in the World of Wine we run the rule over the Guardian’s defence of dessert wines, the Daily Telegraph’s selections from the Languedoc-Roussillon region and we check out a few of the Daily Mail’s unusual spring ... read more


What’s Hot in the World of Wine: Rosé wine & tropical flavoured whites

Every fortnight, the CellarVie Wines team immerse themselves in the weekend’s newspapers, accompanied of course by a glass of something suitable, in an effort to determine what’s hot in the world of wine. In this instalment, The Sunday ... read more


What’s Hot in the World of Wine: Seafood wine, Pinot Rosé & fruity whites

Once a fortnight, CellarVie Wines kicks back with the weekend’s newspapers in an effort to determine what’s hot in the world of wine, offering up views and possible alternatives to the nation’s big-hitting publications and their wine ... read more


What We’re Drinking: Charlotte & Rare Vineyards, Cinsault Rosé, 2011

The Rare Vineyards Cinsault Rosé, 2011 is a great glass of summer rosé. It’s quite a savoury wine and would go well with barbecued chicken and pork – if the sun ever comes out – or with a salad and some grilled fish, if not I enjoy it as ... read more


What’s Hot in the World of Wine: Chilled wine, good rosé & soul-warming reds

Once a fortnight, CellarVie Wines kicks back with the weekend’s newspapers in an effort to determine what’s hot in the world of wine, offering up views and possible alternatives to the nation’s big-hitting publications and their wine ... read more


What We're Drinking: Jon & Sancerre Rosé 2010, Le Rabault

Having looked through our previous 'What We're Drinking' wines, I realised not one member of the team had covered a Rosé! Subsequently, and while I've been telling my male colleagues it has been a sacrifice I've had to endure (for ... read more


What’s Hot in the World of Wine: Chenin, Riesling, Pinot Gris & Spring

Once a fortnight, CellarVie Wines will peruse the weekend’s newspapers to determine what’s hot in the world of wine, offering up views and possible alternatives to the nation’s big-hitting publications and their wine suggestions. In the ... read more


The Taste of Spring: Riesling and Gewürztraminer

The clocks are going back this weekend and whilst we are all going to struggle with an hour’s less sleep, our thoughts can finally turn to spring. Easter is round the corner and the blossom is starting to bloom, there is the promise of ... read more

Post a comment...