Study unearths formula for the perfect pint





A chain of traditional British pubs have released the secret to the perfect pint, after conducting research to find out the optimum conditions their punters look for to enjoy their ales.

The research, commissioned by Taylor Walker, found that Brits enjoy a pint best when they have more than two days before they go back to work, with three or four good-spirited friends around them and easy access to food and snacks. Quiet music and a room temperature of 17.6°C also added to the perfect conditions.

The findings of the research, conducted by Mindlab, also showed some marked differences between male and female drinking habits.

Men noted that watching sport helped to improve the enjoyment of their drinks by 25 per cent, compared to one quarter of women, who actually felt that their drinking experience was spoilt by watching sport.

A spokesperson for Taylor Walker, said: “We commissioned the research to help us better understand what makes our drinkers really tick. We’ve been serving pints for over 200 years and know a thing or two about how to help people better enjoy their drinks, but the research certainly has enlightened us on a few key facts.”

The research showed that differences in age also change the conditions at which a drink is best enjoyed. Ten per cent of 35-44 year olds noted a cheeky lunchtime session was their preferred time to enjoy the perfect pint, compared to just two per cent of 18-24 year olds, who are more partial to a Sunday afternoon beverage (29 per cent).
 
 Image by Simon Cocks

Age also impacts on the amount of time that it takes for people to recover with 24 per cent of 55-64 year olds and 26 per cent of people age 65 and over needing three or more days to recover from a drink before heading back to work.

The research also highlighted the differences in drinking habits between regional drinkers, with Irish and Northern Irish drinkers (6 per cent) preferring to drown their sorrows and drink with one other person (31 per cent). The Irish were the only group to note a rainy day as the best conditions to enjoy a pint (9 per cent), painting a melancholy, reflective picture of how best they like to enjoy their drinks.

The Welsh, on the other hand, much prefer a pint when they are in an extremely happy mood (48 per cent) and love to listen to loud music (17 per cent) when enjoying a tipple.

Drinkers in the South West are the slowest, with 10 per cent of them liking to spend 30 minutes or longer to savour their pint. Their neighbours in the South East are the fastest drinkers, with 4 per cent of them slurping their pints in under five minutes.

The report also found that drinking habits can be categorised by profession, with higher managerial, admin and professional workers preferring to drink with one other person (32 per cent). They are also the most likely working group to drown their sorrows, with six per cent choosing a bad mood to as the best time to enjoy a drink, compared to just 0.8 per cent of those employed in casual labouring jobs.

Skilled manual workers are the fastest drinkers with five per cent choosing to down their pint in under five minutes, compared to just 3 per cent of high managerial workers.

People in higher managerial positions prefer to take their time over their drink, with nine per cent opting to take over 30 minutes to enjoy their pint.

More men than women prefer to play games whilst having a drink, with 16 per cent agreeing that games actually improve the taste of their drinks.
 

Written by: Ben Moss

Ben Moss 

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