CellarVie Wines meets…Don Jacobo winemaker Javier Martinez

Ahead of our brand feature on Don Jacobo, one of Rioja’s finest boutique wine producers in the heart of Navarrete, CellarVie Wines caught up with Javier Martinez; the gregarious winemaker and director of the award winning winery to discuss his winemaking philosophy, the ideals behind Don Jacobo’s unique range of wines, and his love of vintage cars…

Describe yourself and your attitude to winemaking in three words…

Passion, selection and loyalty.

Briefly describe your wines…

Character wines with limited production from a small family owned winery with an evolutionary selection of wines for the consumer from traditional Rioja, to young and fresh Rioja styles.

Describe the Don Jacobo philosophy and your approach to winemaking…

To select the best possible grapes and to use this to make the best possible wine, while at the same time always innovating and looking to be the best we can be.

What wines are Don Jacobo responsible for making?

Gran Reserva wines 1995 to Barrel fermented Sauvignon!

How did you get involved in the winemaking world?

Culture and lifestyle and the people I met.

What are our main passions outside of wine?

Old vintage cars

If you didn't make wine what would you do?

I would probably retire so that I could enjoy drinking wines!!

What is your favourite meal?

The best steak rare.

Where is your favourite place in your vineyard to sit down quietly with a glass of wine?

Altos de Corral. It’s a simply stunning piece of land and the perfect place to look at the fruits of my labour. I love it there. It’s very peaceful and truly beautiful.

Describe a day in the life of Javier Martinez…

7am: Arrive at the Winery and Unlock
7.15am-10am: In the office doing paperwork and administration
10am –11am: Check Winery and sample wine
11am-2pm: Sales activities and Marketing Plans in certain areas
2pm – 3pm: Lunch in the local town with a Don Jacobo Customer
3pm-4pm: Financial Accounts and signing of paperwork
4pm-6pm: Internal meetings and guests visiting winery
6-7pm:  Winery’s working programme and tasks for the next day
7-10pm: Customer dinner in Logrono Don Jacobo Account.
I then start again the next day! 


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