'A cause de l'Amour': How Social Media revitalised a flailing French Winery





The power of social media never ceases to amaze in this internet entrenched age. A flailing winery in France has seemingly been saved from the abyss, after the blogosphere made one, Olivier B, a cause celebre for every winemaker’s travails.
 
At the turn of the year and via his personal blog, the man in question ruefully announced the pending closure of his winery due to mounting debts and a failed attempt to acquire a loan.
 
Strained under the heavy burden of a wilting business, a subsequently fraught love life, and the sobering realisation that his boyhood dreams were turning into a very real nightmare, he announced the closure of his winery. 
 
Beneath a picture of a cross, assembled in his wine bottles and with the hat that adorns the labels, he wrote: 
 
"Olivier B disparaît, Olivier B meurt aujourd’hui, à cause de l’amour..." 
 
Little did he know his quietly dignified, yet equally resigned tome would strike a chord with the French blogosphere, becoming a catalyst for a remarkable about-turn in his previously doomed business. 
 
Wine bloggers, tweeters, and social media aficionados mobilised to spread the word of Olivier B’s sorry tale. 
 
A story in the local paper, La Provence, sparked interest from national newspapers, radio stations and the might of Canal + followed suit, and an iconic symbol of the rotten state of agriculture in France was born. 
 
D'Olivier B bottle of wine 
 
Olivier B’s quaintly modest shop in Villes-sur-Auzon was all of a sudden inundated with orders as the wider public, fuelled by a now fervent PR machine that spread to Belgium and Switzerland, defied this encouraged age of austerity and embraced his story by breathing new life into his business. 
 
Over €20,000 of wine were reportedly sold in less than a fortnight and although the pitfalls, like any business, remain prevalent, demand for Olivier B’s wine (a range of reds and whites from the Côtes du Ventoux appellation) is strong. 
 
While he never envisaged such a stunning response, Olivier B conceded in a later blog post, that in his apparent time of pending ruin he had dreamt of salvation in the form of a 95 point quality rating from Robert Parker of the Wine Advocate. Instead, the humbled winemaker conceded he had hundreds of Parkers to thank for his business’ renaissance.  
 

  
To follow CellarVie Wines on Facebook click here Or on Twitter at @CellarVieWines 
 

 

Written by: Ben Moss

Ben Moss 

16.09.15

BBQ Spatchcock Piri-Piri Chicken


Summer has come to a close and autumn is well and truly on its way. Blustering winds, cooler temperatures and swiftly shortening days mean it will soon be time to wrap up warm and to make the most of the wonderful autumn produce on offer. Time to say goodbye to those fresh, summer whites and replace them with the warmer, more robust reds frequently associated with colder temperatures.
26.08.15

What to drink with Fish Pie?


Fish Pie is a quintessentially British recipe. Easy to make and absolutely delicious, it is also a great dinner party dish - with a limited amount of last minute preparations needed it’s a winner in my book! However, where do you start when matching a fish pie with wine?
24.07.15

Five Ways to Open a Bottle of Wine Without a Corkscrew


For that moment when you find yourself without a corkscrew and unable to open that bottle of wine; here are five ways to open a bottle of wine without a corkscrew. Obviously, if you do have a corkscrew to hand, it is a lot easier to go down the more traditional route…



18.10.13

The scratch and sniff wine book by Richard Betts

Master sommelier Richard Betts has released a “scratch and sniff” educational wine book that endeavours to make wine and its plethora of varied aromas easier to understand for novices. read more


30.08.12

What’s Hot in the World of Wine: Terroir, Pinot Noir & Sauvignon Blanc locums

Once a fortnight, CellarVie Wines dives knee deep into the weekend’s newspapers in an effort to determine what’s hot in the world of wine. In this instalment, The Sunday Times explains the nuances of Terroir and winemaking in Mexico, The ... read more


28.06.12

Wine drinkers will pay more for fancy names on a bottle

A marketing study by a wine researcher in Canada suggests the name on the label of a wine bottle can have a substantial impact on how much the drinker enjoys the taste, and more pertinently, how much the consumer is willing to pay.   read more


30.05.12

The Ultimate Sandwich Recipe: Feast your eyes on this!

First things first, the CellarVie Wines team cannot lay claim to being responsible for the making of the ‘Ultimate Sandwich’. This remarkable feat of culinary engineering, complete with the beautiful pictures displayed below, arrived in ... read more



Post a comment...