No Bull: Novel wine labels that cut to the chase





Grape varietals, regions, alcohol content, producers –wine labels can often be confusing collections of hard to pronounce words that are hard to recall and even harder for the uninitiated to determine what the wine tastes like. The creative minds at Realist Branding have seemingly come up with a novel solution to this by producing bold and amusing labels for the Easy Choice Winery in Paarl, South Africa.

Instead of producing traditional labels like the aforementioned, Realist Branding have boldly chosen to highlight memorable traits associated with each wine from a consumer’s perspective.

The resulting, hand painted labels ,are a distinctive blend of humorous everyday wine talk that immediately gets to the crux of what each bottle of wine tastes like.
 
 
 
 
 
 
 
 
 
 

Written by: Ben Moss

Ben Moss 

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