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Shape of things to come: Curved beer glass speeds up drinking





Researchers claim consumers drink beer almost twice as quickly if it is served in a fashionable curved beer class rather than a traditional 12 fl oz straight glass.
 
It took on average nearly 12 minutes for participants to down a little over half a pint or a third of a litre from a straight glass yet from a curved glass of the same size, it took just seven minutes.

Academics from Bristol University's school of experimental psychology suggest one of the major contributing factors behind the discrepancy in timings was that it is harder to accurately judge the hallway point of a curved glass. People are therefore less capable of gauging how much they have consumed.

During the experiment 160 social drinkers aged between 18 and 40, none of whom had a history of alcoholism, were tested and researchers concluded that in general participants endeavoured to pace themselves and subsequently the halfway point of a glass became more pertinent.

Drinkers taking part in the study were given either straight glasses or the sort of modern curved ones that have become popular in bars, clubs and some pubs and told to drink it while they watched a nature documentary. The lager served in a curved glass was finished in almost half the time, the journal PLoS ONE reports.

In a second session, participants were shown various pictures of curved and straight glasses and asked to judge if they were more or less half full. The greatest amount of errors occurred when they tried to judge the halfway point in curved glasses, and many of those who erred tended to be those that drank quickest from them.

The lead researcher Dr Angela Attwood, told The Guardian: "People often talk of pacing themselves when drinking alcohol as a means of controlling levels of drunkenness, and I think the important point to take from our research is that the ability to pace effectively may be compromised when drinking from certain types of glasses."

The shape of a glass has already been identified as a contributing factor to the amount of alcohol people drink. A study in 2005 showed people were more likely to pour extra alcohol into short, wide glasses than tall, narrow ones.

While the study is perhaps not necessarily ground-breaking in terms of glass shape, it certainly highlights the recent trend by alcoholic drinks brands to invest in interesting branded glasses to differentiate their products.
 
 
 
 
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19.06.13
FEATURED

The perfect wines for barbeque season


Nothing is as emblematic of summer as the Great British barbeque and although the merest suggestion of dog days inevitably results in a biblical wave of hostile weather, when the sun finally shows his beautiful big face ensure you are primed to toast the rarity with these wine suggestions.

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