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Spirit of the Month: Hendricks Gin





Each month CellarVie Wines celebrates a Spirit of the Month by recommending four cocktails, one each week, that best showcase the unique flavours of the spirit in question. CellarVie Wines are proud to promote Hendricks Gin for the month of May.

Produced by one of the world’s best malt whisky distillers and third largest in Scotland, William Grant & Sons, Hendricks is a handcrafted gin with a traditional botanical signature of juniper, coriander, and citrus peel, but most intriguingly and a notable exception from the norm, they use the aforementioned ingredients as a “function to complement” their unique infusion of rose petals from Bulgaria and specially selected cucumbers from the finest producers.

The resulting concoction is not only an enhanced variant on the classical taste of gin but more pertinently Hendricks produces a distinctively exceptional spirit with a fresh, floral and aromatic flavour that has a silky smooth finish.

Priding itself on its exclusivity and quirky appearance – the old apothecary tincture bottle would not look out of place at the Mad Hatter’s Tea Party in Alice in Wonderland and it is indeed often served in quaint little teacups – Hendricks has cleverly managed to align itself with a certain bohemian sophistication and a notion of 19th century elegance and grandeur, despite its conception a little over a decade ago.

The carefully constructed aura of nostalgia is evidently a testament to their very deliberate and superbly executed marketing ploy, but Hendricks’ vintage appeal is also a legacy of their production methods and in particular the blend of spirits produced from a Carter-Head Still, which was constructed in 1948, and a small pot still, originally built in 1860 by Bennett, Sons & Shears. The resulting gin is a blend of the two that is later enhanced with the aforementioned essences of cucumber and rose petals.

Buy a bottle of Hendricks Gin from CellarVie Wines this month and you will earn double loyalty points.

To view April's Spirit of the Month click here or to see March’s click here.
 
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21.05.13
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UK consumers seek better quality as sales of wine over £7 increase


According to the latest figures from market analysts Nielsen, the average price of a 75cl bottle of wine has increased to £5.11 on the back of escalating taxation, but UK consumers are increasingly opting to spend more on better quality wines. 

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