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Spirit of the Month: Grey Goose Vodka





Each month CellarVie Wines celebrates a Spirit of the Month by recommending four cocktails, one each week, that best showcase the unique flavours of the spirit in question. CellarVie Wines are proud to promote Grey Goose Vodka as their Spirit of the Month for April…

In May 2005, New York Magazine described Grey Goose Vodka as “one of the most astonishing brands in the history of distilled spirits” such was its impact on the drinks industry.

Just eight years after liquor baron and self-made millionaire Sidney Frank conceptualised the idea of a vodka designed for an American market in 1997, Grey Goose was sold to Bacardi for $2.2 billion, reportedly in cash.

Like some of the world’s most respected brands in spirits distillation, the origin of Grey Goose Vodka lies in the Cognac region in Western France, where the optimum climate and finest growing conditions has provided a natural home for this world renowned vodka of exceptional character and peerless class.

Identifying France’s inherent link with perceived excellence and meticulous craftsmanship in spirits distillation and following the advent of the premium vodka market pioneered by rival Polish brand Belvedere vodka in 1996, Frank endeavoured to create a high quality counterpart for the US and the rest, as they say, is history.

Using the finest soft winter wheat grown near the Picardy region of France, certified as Class 1 blé panifiable supérieur and using the purest water that filters naturally through the Grande Champagne in Gensac springs, Grey Goose Maître de Chai, Francois Thibault and his uncompromising attention to detail, has taken the rich traditions of spirits making in Cognac and applied it to the advanced methods of today to produce one of the finest vodkas in the world.

Buy a bottle of Grey Goose Vodka from CellarVie Wines this month and you will earn double loyalty points.

To view March's Spirit of the Month click here.  


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21.05.13

UK consumers seek better quality as sales of wine over £7 increase


According to the latest figures from market analysts Nielsen, the average price of a 75cl bottle of wine has increased to £5.11 on the back of escalating taxation, but UK consumers are increasingly opting to spend more on better quality wines. 

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